Annual Conference
Conference Session
2013-11-16
"Using the Outreach Toolkit to Promote Your School Meal Program"Key Areas: Communications and Marketing
Session: Session D - Saturday, November 16th: 1:30 p.m. - 2:30 p.m.
- Pueblo
Speaker(s): Linda Sweeney - Coordinator- Cal-Pro-Net, Cal Pro NET Center at San Jose State University
Heather Reed - Nutrition Education Consultant, CA Dept of Education, NSD
Description: The Outreach Toolkit is an online resource created to help you promote the work you are doing to serve delicious, fresh meals. This session will walk you through the Toolkit. We will discuss marketing and a variety of no-cost/low-cost resources that you can use to promote your school nutrition program, improve community perception, and increase meal participation.
Speaker Bio(s):
Linda Sweeney - Cal Pro NET Center at San Jose State University
Speaker Bio:
In July 2007, Linda began working as the Coordinator for Cal-Pro-Net, a state funded grant through San José State University that provides professional development training and courses for school food service personnel throughout the state. Presently she coordinates courses such as financial management, new director training and the annual online mandatory training.
A Registered Dietitian with the Academy of Nutrition and Dietetics, she is active in the California Dietetic Association. She serves as Professional Development Chair for CSNA.
A Registered Dietitian with the Academy of Nutrition and Dietetics, she is active in the California Dietetic Association. She serves as Professional Development Chair for CSNA.
Heather Reed - CA Dept of Education, NSD
Speaker Bio:
Heather Reed is a Nutrition Education Consultant with the California Department of Education (CDE). She worked on the planning team for the School Meal Outreach Kit. She also oversees projects related to school wellness policy and nutrition education, including the Nutrition Education Resource Guide, school wellness implementation, and the SHAPE workshops. She was the CDE lead on the planning committee for the 2007 and 2009 School Wellness Conferences. She is the co-chair for the California Local School Wellness Policy Collaborative and also serves on the California Action for Healthy Kids executive committee. A Registered Dietitian, she earned a MA from San Francisco State University and a Bachelor of Science from University of Delaware.
Upcoming CSNA Events
November 13-16, 202472nd Annual Conference
April 6-8, 2025
Legislative Action Conference
May 4-6, 2025
Child Nutrition & Industry Summit
