Annual Conference

Conference Session

2013-11-16

"Marketing your Program to Increase Meal Participation"
Key Areas: Communications and Marketing
Session: Session E - Saturday, November 16th: 2:45 p.m. - 3:45 p.m.

- Mesquite B

Speaker(s): Joyce Rubalcaba - Nutrition Service Supervisor, Manteca Unified School District

Objectives:
  • Be familiar with basic marketing principles.
  • Be knowledgeable of the online Outreach Toolkit.
  • Understand how the Outreach Toolkit can be used to increase meal participation.
  • Learn how to use the Outreach Toolkit to increase participation in your district.


Description: The online Outreach Toolkit was developed to improve the image of school meal programs and increase meal participation. this session will showcase how the Toolkit was used at a high school to increase meal participation. You will learn how you can utilize the Toolkit to improve participation in your district.



Speaker Bio(s):

Joyce Rubalcaba - Manteca Unified School District
Speaker Bio:
I have worked in school food service for 11 years as a supervisor. I also have 24 years of experience working as a restaurant manager for a major fast food chain.
California School Nutrition Association
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