Conference Session

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"Spreading the Word...Without Breaking the Bank"
Key Areas: Marketing
Session: - -

Speaker(s): Stephen Vinson, PrimeroEdge

Objectives: 1. Determine why marketing is important for child nutrition programs 2. Explain how effectively marketing your program can drive participation 3. Equip yourself with simple free or inexpensive ways to market your program on a tight budget

Description: Most child nutrition programs aim to increase participation in their programs, but are forced to operate on a shoestring budget. Because of this, it's easy for districts to let their program's marketing efforts take a backseat to other important financial obligations. In this presentation, you'll learn why marketing is crucial for increasing participation and involvement with your program, and how to utilize free and inexpensive marketing tools: with both traditional and new media strategies: in order to better advertise all the great things you're doing in your program!

Speaker Bio(s):

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