Annual Conference
Conference Session
2015-11-07
"Marketing Mix & Social Media"Key Areas: Communications/Marketing
Session: Session D - Saturday, November 07th: 1:30 p.m. - 2:30 p.m.
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Speaker(s): Mike Borges - President, ISITE Software
Anna Apoian - Director, Student Nutrition Services, Hawthorne School District
Objectives: 1. Become familiar and engaged with eatsmart2besmart.org.
2. Begin a marketing campaign for your department.
3. Choose one or more of the marketing "P's", to build your campaign.
Description: Attendees will be introduced to the eatsmart2besmart.org website and the annual contests made available to them statewide, to help them market their programs. This session will discuss the 9 P's of marketing and the importance of building an image for their products and services.
Speaker Bio(s):
Mike Borges - ISITE Software
Speaker Bio:
President & Ceo, ISITE Software
June 2011 - Present laguna beach
Web, Software and Graphics Development, CEO
ePOS Business Solutions
March 2001 - June 2011 (10 years)
Dir Of Operations
El Torito/Real Mex
August 1985 - March 2001 (16 years)
June 2011 - Present laguna beach
Web, Software and Graphics Development, CEO
ePOS Business Solutions
March 2001 - June 2011 (10 years)
Dir Of Operations
El Torito/Real Mex
August 1985 - March 2001 (16 years)
Anna Apoian - Hawthorne School District
Speaker Bio:
Masters in Public Administration
Registered Dietitian
Marketing Chair for Southern California School Nutrition Association
Registered Dietitian
Marketing Chair for Southern California School Nutrition Association
Upcoming CSNA Events
November 13-16, 202472nd Annual Conference
April 6-8, 2025
Legislative Action Conference
May 4-6, 2025
Child Nutrition & Industry Summit