Annual Conference
Conference Session
2015-11-07
"Outreach Toolkit - Best Practices for Marketing Your Program"Key Areas: Communications/Marketing
Session: Session E - Saturday, November 07th: 2:45 p.m. - 3:45 p.m.
- 104B
Speaker(s): Linda Sweeney - Coordinator, Cal Pro NET
Lisa Melhouse - Nutrition Education Consultant, CDE
Anna Apoian - Food Service Director, Hawthorne USD
Heather Berkoben - Manager, Policy & Opinion Leader Relations, Dairy Council of California
Leeza Lindsay, RD - Director of Nutrition Services, Torrance Unified School District
Objectives: Participants will learn from directors some marketing tips for school nutrition programs, learn no-cost and low-cost resources for marketing, learn free resources and marketing help from the Dairy Council of California
Description: In this panel discussion, you will hear from districts and school partners using marketing/promotional techniques and resources to increase participation including tips from the California School Meals Outreach Toolkit.
Speaker Bio(s):
Heather Berkoben - Dairy Council of California
Speaker Bio:
Heather holds a Bachelor's degree in Health Education from California State University, Chico. Heather's decision to become a health educator stemmed from a desire to help people and work on the prevention side of healthcare.
As a Community Nutrition Adviser at Dairy Council of California, Heather enjoys working in the field of health promotion at the grassroots level. Heather assists school districts in creating a culture of wellness for their students, improving the cafeteria environment to encourage students to choose and consume locally grown food and making healthy eating easier.
Heather was brought up to value family meals and have a love for being active. As a new mom, she is excited to pass these values on to her son.
As a Community Nutrition Adviser at Dairy Council of California, Heather enjoys working in the field of health promotion at the grassroots level. Heather assists school districts in creating a culture of wellness for their students, improving the cafeteria environment to encourage students to choose and consume locally grown food and making healthy eating easier.
Heather was brought up to value family meals and have a love for being active. As a new mom, she is excited to pass these values on to her son.
Upcoming CSNA Events
November 13-16, 202472nd Annual Conference
April 6-8, 2025
Legislative Action Conference
May 4-6, 2025
Child Nutrition & Industry Summit
